Is All Publicity Good Publicity?


Market Trends:

APPLE MUSIC Creates $50M Fund For Its Independent Label And Distribution Partners

For Whom: 

Independent labels and distributors having a direct partnership with Apple Music and are earning more than $10,000 per quarter

The Aid: 
One-time loan on future royalties to combat the cancellation of live gigs in the quarantine period


  • One of the biggest relief funds for a digital streaming service provider 
  • Already donated 20 million masks + $15M in donations


  • Fund excludes many independent artists/ labels that do not have a direct deal
  • Use of funds not explicit, meaning funding potentially not going to people that need the aid the most

One World Together At Home Concert Kicks Off April 18th

The “One World Together at Home” Concert, provided by Global Citizen and the World Health Organization kicks off April 18th to raise more donations for COVID-19 research and recovery. This concert brings together Lady Gaga, Elton John, John Legend, Stevie Wonder, Billie Eilish, Lizzo, J Balvin, and more. As fantastic as this lineup is, hopefully we will see an event or two, like a virtual SXSW, for the smaller, more independent artists.

“All Publicity Is Good Publicity” -Biopics Boost Streams

The rise of biopic movies featuring prominent artists have positively impacted their corresponding artists’ streaming numbers regardless of their critical acclaim. Band group “Queen” saw a 3x increase in music streams from 588 million to 1.9 billion after the critical acclaim release of Bohemian Rhapsody. Interestingly, artists like R. Kelly, Michael Jackson, and Mötley Crüe all saw boosts in streaming numbers despite controversial and negative reviews of their respective films: Surviving R. Kelly, Neverland, and The Dirt. Therefore, it seems nostalgia combined with younger audiences discovering older music is positively associated with increased streaming numbers. This exemplifies the importance of “events” (e.g. a biopic release) and how maximizing these events can lengthen the success of musical projects and careers.

Big Winners:

Leadr, Zee Machine, And Friends

Independent artists Leadr, Zee Machine, and others collaborate on a cover of John Lennon’s “Imagine.” As superstar artists seem to be garnering all the publicity on new content, these independent artists have found a creative way to stand out. By collaborating on this cover song, these artists effectively pulled their fan bases together to increase each other’s brand awareness and even attracted a billboard publication.  

Notable Deaths:

John Prine

John Prine Died At The Age Of 73 Due To Complications From Coronavirus. John Prine was one of the most influential country folk singer-songwriters, winning two grammys and being inducted into the Songwriters Hall of Fame in 2019. Perhaps his defining career decision was leaving Atlantic Records in 1981 to co-found his own record label, “Oh Boy Records,” paving the way for future artists to succeed with independent careers. He remained independent for the rest of his life. Carry on his legacy by embracing the entrepreneurial spirit and challenging the status quo.

Success, You're in!

Bumper Bites newsletters reflect the opinions of only the authors who are associated persons of Stampede Securities, Inc. They are meant for informational purposes only, are not intended to serve as a recommendation to buy or sell any security and are not an offer or sale of a security. They are also not research reports and are not intended to serve as the basis for any investment decision. Any third-party information provided therein does not reflect the views of Stampede Securities Inc. Stampede Securities, Inc. is a funding portal (“Bumper Collective”) registered with the Securities and Exchange Commission and a member of the Financial Industry Regulatory Authority.

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